Check out Cause Marketing article from CAMA's VP of Programming:
http://www.charlotteobserver.com/406/story/371034.html
Attend CAMA’s July 15th event and learn how making a difference in your
community can make a bigger difference in your business: http://www.charlotteama.com/events/index.htm
Sunday, July 12, 2009
Check out Cause Marketing article from CAMA's VP of Programming
Wednesday, July 1, 2009
Are You Paying It Forward?
Oprah Winfrey, Bill Gates, and Bobby Sager certainly are. And their incredible philanthropic endeavors are so ingrained in their public identities, that these millionaires are just as famous for their humanitarian work as they are for their business ventures.
So how can you help the world?
Well the best place to start is in your community. While most businesses don’t have millions to spare like Harpo Studios and the Bill & Melinda Gates Foundation, there are still many opportunities to help others and the environment. Listed below are a few steps that you can take to accept civic responsibility and become more involved in your community.
1. Identify a cause that really speaks to your organization, and compliments your core goals.
2. Decide on a budget and determine all of your available resources.
3. Conduct research and find out if there are any existing programs that your organization can participate in.
4. Commit to a program or an activity that allows your organization to make a positive difference in your community.
5. Celebrate your efforts and look for opportunities to share your success stories with the public.
Establishing a mutually beneficial relationship with any community requires dedication and some skill. Therefore, it can be helpful to work with a community or public relations specialist that has experience connecting organizations with local communities in a meaningful and visible way.
For more information about how to foster good will, increase your community involvement, and build a favorable public image, attend the next CAMA event on 7/15. Read below for details.
Keri Glover is a freelance marketing communications professional who lives in the Charlotte area.
So how can you help the world?
Well the best place to start is in your community. While most businesses don’t have millions to spare like Harpo Studios and the Bill & Melinda Gates Foundation, there are still many opportunities to help others and the environment. Listed below are a few steps that you can take to accept civic responsibility and become more involved in your community.
1. Identify a cause that really speaks to your organization, and compliments your core goals.
2. Decide on a budget and determine all of your available resources.
3. Conduct research and find out if there are any existing programs that your organization can participate in.
4. Commit to a program or an activity that allows your organization to make a positive difference in your community.
5. Celebrate your efforts and look for opportunities to share your success stories with the public.
Establishing a mutually beneficial relationship with any community requires dedication and some skill. Therefore, it can be helpful to work with a community or public relations specialist that has experience connecting organizations with local communities in a meaningful and visible way.
For more information about how to foster good will, increase your community involvement, and build a favorable public image, attend the next CAMA event on 7/15. Read below for details.
Keri Glover is a freelance marketing communications professional who lives in the Charlotte area.
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