Tuesday, November 30, 2010
CAMA holiday social tomorrow 5:30pm at La Paz. Bring $10 worth of canned goods to get in free. http://tinyurl.com/l6gef3
Friday, November 26, 2010
LGA Stays Up All Night to Help Six Area Nonprofits During Second Annual Goodstock
The Charlotte AMA encourages marketers to give back to this great community. Charlotte is well known for a giving spirit. Marketers are no exception. How are you and your firm making a difference in our community through volunteerism and giving? Let us know. We would like to applaud you. Email your volunteer success stories to lauren.sammerson@charlotteama.com.
Charlotte’s 24-Hour Advertising, PR and Marketing Fulfills Wishes of Charitable Organizations
Luquire George Andrews (LGA), one of the Southeast Region’s leading advertising, marketing and public relations agencies, donated nearly 1,000 hours and more than $235,000 worth of services to six area nonprofits – American Red Cross / Greater Carolinas Chapter, Carolina Thread Trail, Girl Talk Foundation, Residential & Support Services, Right Moves for Youth and Teach for America/Charlotte Region – during its second annual Goodstock™, a 24-hour marketing and public relations marathon that took place from 11:30 a.m. Thursday, Oct. 7 through 11:30, Friday, Oct. 8. The agencies were selected from among nearly 25 that responded to LGA’s RFP to receive Goodstock services
LGA employees worked around the clock – brainstorming, writing copy, designing creative materials, developing strategies – and did not rest until all the work was done. In the end, the agency presented multiple pieces of work to the six agencies on Friday morning, including ads, billboards, new names, logos, taglines, press materials, key messages, fundraising event ideas and social media strategies.
For more information, please visit www.lgaadv.com.
Charlotte’s 24-Hour Advertising, PR and Marketing Fulfills Wishes of Charitable Organizations
Luquire George Andrews (LGA), one of the Southeast Region’s leading advertising, marketing and public relations agencies, donated nearly 1,000 hours and more than $235,000 worth of services to six area nonprofits – American Red Cross / Greater Carolinas Chapter, Carolina Thread Trail, Girl Talk Foundation, Residential & Support Services, Right Moves for Youth and Teach for America/Charlotte Region – during its second annual Goodstock™, a 24-hour marketing and public relations marathon that took place from 11:30 a.m. Thursday, Oct. 7 through 11:30, Friday, Oct. 8. The agencies were selected from among nearly 25 that responded to LGA’s RFP to receive Goodstock services
LGA employees worked around the clock – brainstorming, writing copy, designing creative materials, developing strategies – and did not rest until all the work was done. In the end, the agency presented multiple pieces of work to the six agencies on Friday morning, including ads, billboards, new names, logos, taglines, press materials, key messages, fundraising event ideas and social media strategies.
For more information, please visit www.lgaadv.com.
Wednesday, November 17, 2010
Join us tonight for The Customer Experience: Future Trends & Insights at Dilworth 5:30pm http://tinyurl.com/l6gef3
Sunday, October 31, 2010
7 Tips To Get New Facebook Fans For Your B2B Business
Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.
One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Attracting new fans to your page takes a mix of careful planning and proper execution. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network:
1. Create An Active Wall
Showing an active wall displays current interaction and interest on the Facebook page. This is also a valuable way to provide social proof to potential fans of the page.
2. Use Photos
Adding photos adds a visual enhancement when combined with text-based updates. Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company products.
3. Use Videos
If a photo is worth 1,000 words, a video is worth 10,000. By adding video, you add a new dynamic of how and who visitors to your page experience the company. Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences.
4. Find Fresh Content To Share
Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Also include external sources of relevant content on the Facebook page to share resources that not only include company resources.
5. Nurture Interaction
As part of any optimal B2B social media strategy, interaction with prospects and customers is essential. Between sharing content and media, interact with questions, comments on other’s posted content or even add something non-business related as a way to connect with people.
6. Promote Your Page Across Platforms
Just building a Facebook page won’t let potential fans know it’s there – promotion is a requirement. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. Also, encourage current connections on such B2B social media networks as LinkedIn to visit the page. One other way to promote the page is to ensure optimization of page content and structure for optimal search engine results.
7. Create Facebook Only Exclusives
Look to add Facebook exclusive contests, discounts and content to those who become fans of the page. This gives fans the sense of uniqueness by becoming a fan. This also allows better tracking of leads from unique resources from the company Facebook page.
This was originally posted by Maria Pergolinosable
One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Attracting new fans to your page takes a mix of careful planning and proper execution. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network:
1. Create An Active Wall
Showing an active wall displays current interaction and interest on the Facebook page. This is also a valuable way to provide social proof to potential fans of the page.
2. Use Photos
Adding photos adds a visual enhancement when combined with text-based updates. Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company products.
3. Use Videos
If a photo is worth 1,000 words, a video is worth 10,000. By adding video, you add a new dynamic of how and who visitors to your page experience the company. Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences.
4. Find Fresh Content To Share
Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Also include external sources of relevant content on the Facebook page to share resources that not only include company resources.
5. Nurture Interaction
As part of any optimal B2B social media strategy, interaction with prospects and customers is essential. Between sharing content and media, interact with questions, comments on other’s posted content or even add something non-business related as a way to connect with people.
6. Promote Your Page Across Platforms
Just building a Facebook page won’t let potential fans know it’s there – promotion is a requirement. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. Also, encourage current connections on such B2B social media networks as LinkedIn to visit the page. One other way to promote the page is to ensure optimization of page content and structure for optimal search engine results.
7. Create Facebook Only Exclusives
Look to add Facebook exclusive contests, discounts and content to those who become fans of the page. This gives fans the sense of uniqueness by becoming a fan. This also allows better tracking of leads from unique resources from the company Facebook page.
This was originally posted by Maria Pergolinosable
Wednesday, October 13, 2010
Reinvent your marketing plan for 2010. Susan Larkin, VP of Marketing for Allen Tate, shares secrets tonight. http://tinyurl.com/l6gef3
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