Proctor and Gamble’s Facebook experiment with its Tide product in 2008 proved that advertisers can compel internet users to “friend” them on social media sites. But how does a company turn a friend into a paying customer? Join the Charlotte AMA at their February event as attendes explore strategies companies can use to generate revenue via a presence on social media sites such as LinkedIn, Facebook and Twitter.
Attendees will leave this event with a clear set of strategies of succeeding in a marketplace where users are much more interested in friends and socializing than they are in advertising. At this program, marketers will:
- Hear case studies of companies who have earned revenue from a social media presence.
- Learn how to convert friends into paying customers.
- Learn strategies for safely associating your company’s brand with user-generated content.
The expert panelists at the event will include:
- Chris Harrington
Technology Director
Luquire George Andrews - Look for additional panelists to be added soon.
The event will take place from 5:30 p.m. – 8 p.m. at the Dilworth Neighborhood Grille. Those attending in person will enjoy pre-meeting networking opportunities and food beginning at 5:30 p.m. Admissions costs are $20 for current CAMA members and students; and $35 for non-members and all walk-ins. Individuals may register online for the event now through February 8th by visiting http://www.charlotteama.com/register.html
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