Thursday, August 27, 2009

Winning Words of Wisdom: September 16 CAMA Meeting to Focus on Best Practices in B2B and B2C

The Charlotte chapter of the American Marketing Association (CAMA) is pleased to host the Carolinas Winners of the Ernst & Young Entrepreneur of The Year Awards on September 16 in an engaging panel discussion on navigating this recession and beyond. This year’s nominees and winners averaged a 91 percent increase in sales growth. Learn how they did it at our September meeting. In November, they will represent the Carolinas at the National Entrepreneur of the Year Awards in Palm Springs, Fla.

Business-to-Business (B2B) and Business-to-Consumer (B2C) experts participating in the event panel are Bob Salvin, Founder & CEO, Salvin Dental Specialties; Frank Spencer, President and CEO, Cogdell Spencer; and Philip Maung, Founder and CEO, Hissho Sushi.

Meeting attendees will enjoy pre-meeting networking opportunities and food at Dilworth Neighborhood Grille beginning at 5:30 p.m. Admissions costs are $20 for current CAMA members and students; and $35 for non-members and all walk-ins. Individuals may register online for the event now through September 15 by visiting
http://www.charlotteama.com.

Wednesday, August 5, 2009

August 12th CAMA Meeting at the Great Wolf Lodge

"Howling" At the Recession: Marketing the Great Wolf Lodge

This March, in the midst of the worst recession in generations, Great Wolf Lodge opened in Concord, North Carolina. Yet despite this economic challenge, management is “howling” about exceeding expectations. Come learn how the Great Wolf Lodge has leveraged the “Staycation” phenomenon to create a growing business for kid-friendly vacations during a down economy. Attendees are invited to stay after for a guided tour of the Great Wolf Lodge complex.

To learn more or to register: http://www.charlotteama.com/events/index.htm