Eating at Your Competition’s Market Share: Join the Charlotte AMA November 11^th to Learn How the Bloom Grocery Chain Gets it Done

Successful marketing professionals know a recession offers many opportunities to both increase market share and leverage their company for even higher returns in the recovery. Join the Charlotte AMA at our November meeting as Angie Hunter, Marketing Director at Bloom, discusses the keys to the grocery store chain’s brand success, as well as Bloom’s plans to challenge Harris Teeter with the opening of their newest store in the heart of Dilworth.

At this program, marketers will:

• Comprehend the rationale and process behind Bloom’s “different kind of grocery store” branding strategy.
• Understand Bloom’s use of strategic planning and research in their concept development process.
• Walk away with tools and strategies for differentiating their brands in a crowded marketplace.

Individuals may register online for the event now through November 10th by visiting http://www.charlotteama.com/register.html

How to Use Facebook as a Weapon

Many so-called experts are trying to fill young people with fear about what they should post in their Facebook accounts. They make the case the school admissions staff and company recruiters are going to check your Facebook page and ding you for the stupid things you did. (Who among us has not done something stupid when we were young, but I digress.)

This advice is mostly defensive: “Don’t do this,” “don’t do that,” “someday it will catch up with you, and you’ll regret it.” This is, in my opinion, back asswards. You should assume that schools and companies are checking you Facebook page and use this to your advantage. I provide more details here about how to use Facebook as a weapon.

For more Facebook news and tips, check out Facebook.alltop too.

Author: Guy Kawasaki http://blog.guykawasaki.com/

Read more: http://blog.guykawasaki.com/page/2/#ixzz0UESErjPz

Join us for Charlotte’s Next Big Idea October 20th

In a nod to Donny Deutsch and his program "The Big Idea" on CNBC, pitch your business ideas and get great marketing feedback from Charlotte’s best and brightest entrepreneurs at the Charlotte AMA’s October event. Our panel of experts will include:

• Julie Rose (Moderator) WFAE News Team
• Louis J. Foreman Founder and Chief Executive, Enventys
• Winn Madrey Executive Vice President Topics Education
• Jim Bailey Founder, CEO and President Red Moon Marketing
  
• DATE: Tuesday, October 20, 2009; 5:30 p.m. Networking, food and bar; 6:30 p.m. Program
• VENUE: Dilworth Neighborhood Grille, 911 E Morehead St # 200, Charlotte, NC 28204-2856:
• PRICE: $20.00 AMA members/students pre-registered and paid online; $28.00 Affiliate members paid online; $35.00 Non-members pre-registered and paid on line
• Register online by Monday, October 19th: http://www.charlotteama.com/register.html