CAMABLOG: The official blog of the Charlotte American Marketing Association

Eating at Your Competition’s Market Share: Join the Charlotte AMA November 11^th to Learn How the Bloom Grocery Chain Gets it Done

Successful marketing professionals know a recession offers many opportunities to both increase market share and leverage their company for even higher returns in the recovery. Join the Charlotte AMA at our November meeting as Angie Hunter, Marketing Director at Bloom, discusses the keys to the grocery store chain’s brand success, as well as Bloom’s plans to challenge Harris Teeter with the opening of their newest store in the heart of Dilworth.

At this program, marketers will:

• Comprehend the rationale and process behind Bloom’s “different kind of grocery store” branding strategy.
• Understand Bloom’s use of strategic planning and research in their concept development process.
• Walk away with tools and strategies for differentiating their brands in a crowded marketplace.

Individuals may register online for the event now through November 10th by visiting http://www.charlotteama.com/register.html