New Member Orientation: Come Join Us!
WEDNESDAY, AUGUST 3rd, 2011
6:30 PM - 8:00 PM
DILWORTH NEIGHBORHOOD GRILLE
Are you interested in joining the AMA, but want to learn more? Are you a member, but ready to get more involved? The Charlotte AMA is kicking off a new year and ready for you to join us! Come learn more about the benefits available to you and explore the many opportunities to help you hone a new skill or just connect with other marketers in the Charlotte area. You’ll be able to meet some members of our new Board and learn about the current and upcoming volunteer opportunities.
Event Fee: Free
RSVP at www.august2011orientation.eventbrite.com
If you are unable to attend, but are interested in getting more connected in the Charlotte AMA, please email caroline.potter@charlotteama.com or michael.orzech@charlotteama.com
Friday, July 29, 2011
Monday, July 11, 2011
New Board Members Elected to the Charlotte Chapter of the American Marketing Association
President - Christine Eubanks
VP, Management Supervisor | Luquire George Andrews (LGA)
christine.eubanks@charlotteama.com
With 20 years of marketing experience, Christine leads brand development, strategic planning and integrated communications campaigns for several of LGA’s largest accounts. An active CAMA member since joining in 2006, Christine established the Chapter’s Orientation program to introduce new and prospective members to the Chapter and help current members to discover how to get the most out of their membership. She has served in various board positions including VP, Membership.
President-Elect - Brett McCoy
Strategic Planner | MyJive
brett@myjive.com
Brett works with clients in a variety of industries and in all phases of their brand’s life cycle with integrated media channels. Day-to-day activities include research, strategic planning, IA + UX, and account direction. As VP of Programming in the past, Brett identified and recruited engaging speakers. As President-Elect he will help lead the Chapter in developing an Advisory Board made up of executive marketers from across the region.
VP, Secretary - Mary Henderson
Environmental Marketing Manager | Lowe’s Companies, Inc
mary.henderson@charlotteama.com
Currently, Mary concentrates on consumer marketing solutions for the growing market of efficient and environmentally friendly products. Prior to working with Lowe’s, Mary was a consultant with Booz Allen Hamilton working on several communication, outreach and event planning projects with the Environmental Protection Agency, Department of Defense, and United States Postal Service. With a Masters degree in Industrial Design from North Carolina State University, Mary also has a unique perspective of full lifecycle product design taking into account marketability and brand development.

President-Elect - Brett McCoy
Strategic Planner | MyJive
brett@myjive.com
Brett works with clients in a variety of industries and in all phases of their brand’s life cycle with integrated media channels. Day-to-day activities include research, strategic planning, IA + UX, and account direction. As VP of Programming in the past, Brett identified and recruited engaging speakers. As President-Elect he will help lead the Chapter in developing an Advisory Board made up of executive marketers from across the region.
VP, Secretary - Mary Henderson
Environmental Marketing Manager | Lowe’s Companies, Inc
mary.henderson@charlotteama.com
Currently, Mary concentrates on consumer marketing solutions for the growing market of efficient and environmentally friendly products. Prior to working with Lowe’s, Mary was a consultant with Booz Allen Hamilton working on several communication, outreach and event planning projects with the Environmental Protection Agency, Department of Defense, and United States Postal Service. With a Masters degree in Industrial Design from North Carolina State University, Mary also has a unique perspective of full lifecycle product design taking into account marketability and brand development.
VP, Finance/Treasurer - Robert Joseph
Marketing Program Manager, Large Business Market Strategy & Implementation |
Duke Energy
robert.joseph@charlotteama.com
VP, Membership - Caroline Potter
Communications Manager | Xylem Inc.
caroline.potter@charlotteama.com
With nearly 20 years experience marketing products and services in the healthcare and transportation industries, Caroline is currently working on projects that focus on re-connecting customers and employees to create an experience both enjoy. Working with the membership committee, Caroline will help potential and existing members find the benefits available to them through AMA.
VP, Program Development - Anna Vordermark
Marketing Manager | Morehead Associates
anna.vordermark@charlotteama.com
Anna is a proven marketing leader with over 10 years of business-to-business healthcare experience in hospitals, group physician practices, clinical drug research, and medical device manufacturing. Most recently, Anna’s put her management experience to work for CAMA by serving as VP, Event Management and is committed to working in the coming year to bring exciting educational opportunities to marketers in the Charlotte region.
VP, Event Management - Dr. Jeri Langford
Associate Professor of Marketing College of Business | Johnson and Wales University
jeri.langford@charlotteama.com
Jeri spent over 20 years in corporate product marketing, sales and training at IBM, BellSouth and AT&T before returning to school to earn a Doctorate in Marketing. She currently teaches marketing and advertising at Johnson & Wales University in Charlotte. Jeri looks forward to successfully managing CAMA events to enhance the membership benefits of CAMA members while attracting new members.

VP, Marketing Communications - Rob Thompson
Director, Marketing Communications | Biotage
rob.thompson@charlotteama.com
Currently directing global marketing communications for a Swedish biotech company, Rob has over 20 years of experience in the development and execution of strategy, marketing, communications and brand targeting B2B and B2C markets as well as internal, corporate and media audiences. An agency alumni turned corporate, Rob’s experience has worked equally for domestic and international companies.

VP, Sponsorship Development/Fundraising - Wes Ninh Nguyen
Senior Digital Marketing Consultant | Studio Banks
wes.nguyen@charlotteama.com
As head of operations for his company, Wes is responsible for merging the needs of the sales team with the converging goals of the marketing group. Wes brings the experience and training needed to the VP of Sponsorships role to showcase how potential sponsors will benefit by associating with the Charlotte AMA.

VP, PR and Community Relations - Ollie Chandhok
Senior Business Development Consultant | Charlotte Business Journal
ollie.chandhok@charlotteama.com
As a Senior Business Development Consultant for The Charlotte Business Journal, Ollie Chandhok focuses on helping clients build their brands and grow their business by using the paper as a tool for business development. His relationships built by serving on the Engage Charlotte Board (the Young Professional arm of the Charlotte Chamber) and by speaking to more than 100 groups and companies in the community will serve him well as the VP, PR & Community Relations. In this role, Ollie will focus on increasing the Chapter’s awareness and reach beyond its current membership through media relations while also initiating community outreach efforts that connect the organizations’ many marketing professionals with non-profits and organizations in need of marketing services across the Charlotte region.

Immediate Past President - Randy Mintken
Brand Manager | Tribrand Alliance randy.mintken@charlotteama.com
Robert manages the strategy and implementation of specialized marketing projects for customers. A 10-year marketing veteran, Robert offers a wide variety of planning, workflow and budgeting experience.

VP, Membership - Caroline Potter
Communications Manager | Xylem Inc.
caroline.potter@charlotteama.com
With nearly 20 years experience marketing products and services in the healthcare and transportation industries, Caroline is currently working on projects that focus on re-connecting customers and employees to create an experience both enjoy. Working with the membership committee, Caroline will help potential and existing members find the benefits available to them through AMA.
VP, Program Development - Anna Vordermark
Marketing Manager | Morehead Associates
anna.vordermark@charlotteama.com
Anna is a proven marketing leader with over 10 years of business-to-business healthcare experience in hospitals, group physician practices, clinical drug research, and medical device manufacturing. Most recently, Anna’s put her management experience to work for CAMA by serving as VP, Event Management and is committed to working in the coming year to bring exciting educational opportunities to marketers in the Charlotte region.
VP, Event Management - Dr. Jeri Langford
Associate Professor of Marketing College of Business | Johnson and Wales University
jeri.langford@charlotteama.com
Jeri spent over 20 years in corporate product marketing, sales and training at IBM, BellSouth and AT&T before returning to school to earn a Doctorate in Marketing. She currently teaches marketing and advertising at Johnson & Wales University in Charlotte. Jeri looks forward to successfully managing CAMA events to enhance the membership benefits of CAMA members while attracting new members.

VP, Marketing Communications - Rob Thompson
Director, Marketing Communications | Biotage
rob.thompson@charlotteama.com
Currently directing global marketing communications for a Swedish biotech company, Rob has over 20 years of experience in the development and execution of strategy, marketing, communications and brand targeting B2B and B2C markets as well as internal, corporate and media audiences. An agency alumni turned corporate, Rob’s experience has worked equally for domestic and international companies.

VP, Sponsorship Development/Fundraising - Wes Ninh Nguyen
Senior Digital Marketing Consultant | Studio Banks
wes.nguyen@charlotteama.com
As head of operations for his company, Wes is responsible for merging the needs of the sales team with the converging goals of the marketing group. Wes brings the experience and training needed to the VP of Sponsorships role to showcase how potential sponsors will benefit by associating with the Charlotte AMA.

VP, PR and Community Relations - Ollie Chandhok
Senior Business Development Consultant | Charlotte Business Journal
ollie.chandhok@charlotteama.com
As a Senior Business Development Consultant for The Charlotte Business Journal, Ollie Chandhok focuses on helping clients build their brands and grow their business by using the paper as a tool for business development. His relationships built by serving on the Engage Charlotte Board (the Young Professional arm of the Charlotte Chamber) and by speaking to more than 100 groups and companies in the community will serve him well as the VP, PR & Community Relations. In this role, Ollie will focus on increasing the Chapter’s awareness and reach beyond its current membership through media relations while also initiating community outreach efforts that connect the organizations’ many marketing professionals with non-profits and organizations in need of marketing services across the Charlotte region.

Immediate Past President - Randy Mintken
Brand Manager | Tribrand Alliance randy.mintken@charlotteama.com
Announcement Press Release
Charlotte, NC, July 11 - The Charlotte Chapter of the American Marketing Association (AMA), a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide, today announced its board leadership for 2011-12. The board consists of 11 marketing professionals with Christine Eubanks serving as president. All terms began July 1, 2011.
With 20 years of marketing experience, Eubanks serves as vice president and management supervisor for Luquire George Andrews, where she leads brand development, strategic planning and integrated communications campaigns for several of the agency’s largest accounts. An active Charlotte AMA member since joining in 2006, Eubanks established the chapter’s orientation program to help new and existing members to discover how to get the most out of their membership. She has served in various board positions including vice president of Membership.
“We are excited to have elected a talented leadership team of marketers to continue the legacy and impact of the Charlotte AMA in this region,” said Eubanks. “From developing innovative programming to supporting our community needs, our new board has the experience, insight and energy to engage and strengthen our membership.”
Eubanks will be joined by the following board members:
Randy Mintken, brand manager of Tribrand Alliance, will serve as immediate past president.
Brett McCoy, strategic planner for MyJive, will serve as president-elect.
Mary Henderson, environmental marketing manager for Lowe’s Companies, Inc., will serve as vice president and secretary.
Robert Joseph, marketing program manager, large business market strategy & implementation for Duke Energy, will serve as vice president finance and treasurer.
Caroline Potter, manager, customer engagement and strategic communications for Maersk Line, will serve as vice president of membership.
Anna Vordermark, marketing manager for Morehead Associates, will serve as vice president of program development.
Dr. Jeri Langford, Associate Professor of Marketing for Johnson and Wales University, will serve as vice president of event management.
Wes Ninh Nguyen, senior digital marketing consultant for Studio Banks, will serve as vice president of sponsorship and fundraising.
Rob Thompson, director, marketing communications for Biotage, will serve as vice president of marketing communications.
Ollie Chandhok, senior business development consultant for Charlotte Business Journal, will serve as vice president of public relations and community relations.
To learn more about the new board, please visit www.charlotteama.org.
About the Charlotte Chapter of the American Marketing Association
With more than 200 members, Charlotte Chapter of the American Marketing Association is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s trends. As a result, Charlotte AMA helps advance the knowledge, skills and careers of marketing and communications professionals across the region. With a team of more than 40 volunteers, dedicated to continuing the Chapter’s forward momentum, CAMA successfully builds an environment where marketers may connect, and success is created. For more information, please visit www.charlotteama.org.
About the American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:
Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional development opportunities.
Advancing: Promoting/ supporting marketing practice and thought leadership.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. Additional information on the American Marketing Association nationally can be found at www.marketingpower.com.
With 20 years of marketing experience, Eubanks serves as vice president and management supervisor for Luquire George Andrews, where she leads brand development, strategic planning and integrated communications campaigns for several of the agency’s largest accounts. An active Charlotte AMA member since joining in 2006, Eubanks established the chapter’s orientation program to help new and existing members to discover how to get the most out of their membership. She has served in various board positions including vice president of Membership.
“We are excited to have elected a talented leadership team of marketers to continue the legacy and impact of the Charlotte AMA in this region,” said Eubanks. “From developing innovative programming to supporting our community needs, our new board has the experience, insight and energy to engage and strengthen our membership.”
Eubanks will be joined by the following board members:
Randy Mintken, brand manager of Tribrand Alliance, will serve as immediate past president.
Brett McCoy, strategic planner for MyJive, will serve as president-elect.
Mary Henderson, environmental marketing manager for Lowe’s Companies, Inc., will serve as vice president and secretary.
Robert Joseph, marketing program manager, large business market strategy & implementation for Duke Energy, will serve as vice president finance and treasurer.
Caroline Potter, manager, customer engagement and strategic communications for Maersk Line, will serve as vice president of membership.
Anna Vordermark, marketing manager for Morehead Associates, will serve as vice president of program development.
Dr. Jeri Langford, Associate Professor of Marketing for Johnson and Wales University, will serve as vice president of event management.
Wes Ninh Nguyen, senior digital marketing consultant for Studio Banks, will serve as vice president of sponsorship and fundraising.
Rob Thompson, director, marketing communications for Biotage, will serve as vice president of marketing communications.
Ollie Chandhok, senior business development consultant for Charlotte Business Journal, will serve as vice president of public relations and community relations.
To learn more about the new board, please visit www.charlotteama.org.
About the Charlotte Chapter of the American Marketing Association
With more than 200 members, Charlotte Chapter of the American Marketing Association is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s trends. As a result, Charlotte AMA helps advance the knowledge, skills and careers of marketing and communications professionals across the region. With a team of more than 40 volunteers, dedicated to continuing the Chapter’s forward momentum, CAMA successfully builds an environment where marketers may connect, and success is created. For more information, please visit www.charlotteama.org.
About the American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:
Connecting: The AMA serves as a conduit to foster knowledge sharing.
Informing: Providing resources, education, career and professional development opportunities.
Advancing: Promoting/ supporting marketing practice and thought leadership.
Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. Additional information on the American Marketing Association nationally can be found at www.marketingpower.com.
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