Mix, mingle, and jingle with fellow friends and colleagues at the annual CAMA holiday social! This free admission, no registration required event includes networking, hors' d'oeuvres and special drink pricing. Wednesday, 12/14 5:30-7:30pm Dilworth Grille

Mix, mingle, and jingle with fellow friends and colleagues at the annual CAMA holiday social! This free admission, no registration required event includes networking, hors' d'oeuvres and special drink pricing. Wednesday, 12/14 5:30-7:30pm Dilworth Grille

Next Wednesday AM: Hands-On, Marketing Strategy Roundtable - Join the Charlotte AMA board for a hands-on roundtable discussion of today's hot topics! Come to this special morning event prepared to ask questions and share ideas. You'll have the chance to attend at least two roundtable sessions and network with other marketers. http://ping.fm/apBle

CAMA Event Reminder: Changing Behavior: 3 Things Green Marketing Gets Wrong...Nearly 70% of the American population is searching for greener products, but far fewer are actually buying. What's causing the disconnect between interest and action?
http://camaoctober2011.eventbrite.com/

Don't miss tomorrow's CAMA Happy Hour Tour! Socialize, network and exchange ideas: 5:45pm at VGBG Beer Hall, NC Music Factory

Don't Miss This Wednesday's Event: Optimizing Your Website Conversion Rates

This Charlotte AMA Marketing Technology Spotlight event features industry best practices to optimize website conversion rates, so you can expand your marketing ROI. Register at www.charlotteama.com

Free Market Research Conference to AMA Members

AMA's RESEARCH & STRATEGY SUMMIT LIVE

Streaming from Orlando, FL

September 12

FREE to AMA members!

AMA members $0
Non members $99

• 	On Twitter use: #amaresearch

CAMA Event on 9/14: Optimizing Website Conversion Rates

Struggling to improve your website conversion rate? This Charlotte AMA Marketing Technology Spotlight event features industry best practices to optimize website conversion rates, so you can expand your marketing ROI.

Register now at www.charlotteama.com

Water Cooler Wednesdays Happy Hour Tour

Join us on a journey around Charlotte.

Water Cooler Wednesdays Happy Hour Tour

Connect with the Charlotte Marketing Community after work in a relaxing setting to socialize, network and exchange ideas with other marketers.

LAST WEDNESDAY EVERY MONTH
5:45 PM - 6:45 PM (or stay longer)

No registration necessary. Cash bar.

Upcoming Travel Itinerary

England – 8/31 Big Ben Pub & Restaurant 2000 South Boulevard Southend

Germany - 9/28 VGBG Beer Hall & Garden 920 Hamilton St – NC Music Factory

Italy - 10/26 Dolce Vita 3205 N Davidson – NoDa

Asia - 11/30 Enso Asian Bistro 210 East Trade Street – Epicenter Uptown

Charlotte Holiday Social – 12/14 Dilworth Neighborhood Bar & Grille – Dilworth (UNCONFIRMED LOCATION)

Greece - 1/25 Prestos 445 West Trade Street Uptown

America - 2/29 The Liberty 1812 South Boulevard – Southend

Ireland - 3/28 Kennedy’s 336 N. Caswell – Elizabeth

France - 4/25 Georges Brasserie 4620 Piedmont Row Drive – SouthPark Mexico

Mexico - 5/30 La Paz New Location: 1100E Metropolitan Avenue – Metropolitan Midtown

Stamp Your Passport For Your Chance to Win Prizes

Pick-up a passport card at any CAMA event and attend at least 6 out of 10 Water Cooler Wednesdays to become eligible for a grand prize drawing of a FREE MEMBERSHIP and $50 AMEX GIFT CARD.

CHARLOTTE AMA HAS TWO GREAT OFFERS FOR YOU

Announcing registration discounts for Social Fresh and Social Crush

In an ongoing effort to increase member value, the Charlotte AMA is proud to offer you a discount on registration for two of Charlotte’s well-known social media conferences. Their names and dates may be similar, but the conferences are anything but. Read below to see which one is right for you.

NOT A MEMBER YET?

Join during our membership drive September 6-November 4 at www.marketingpower.com and receive special joining offers and discounts, so you won’t miss out on future opportunities like these:

September 6-7 (Tues. 11-6, Wed. 9-6)
University Hilton

Social Fresh was founded in Charlotte 3 years ago and is hosting its next Charlotte conference September 6-7. Hear from national thought leaders like Peter Shankman, Chris Penn, Webtrends, GoToMeeting and learn brand lessons from Hilton, GM, Reeses, Coca-Cola, and PlayStation. Top local speakers include Duke Energy, Edison Research, and Command Partners.

Its 2-days of content, from over 19 speakers, brought to you by the company that knows how to make social media training fun, actionable, and inspiring enough for it to make a real difference in your business.

Social Fresh always works with AMA groups across the country and is extending a special discount to Charlotte AMA members.

2-Day Pass (Includes exhibitor pass, full training access, & networking hours)
$400 Regular Price CAMA Discounted Rate: $240 (Offer expires at midnight on 9/2)

TO REGISTER

Please email Christine.Eubanks@charlotteama.com for your CharlotteAMA member discount code and then go to http://awe.sm/5S56C to complete your registration.

September 13-14
Charlotte Convention Center

Social Crush is an expert-guided, hands-on workshop designed to provide real help to small and medium businesses less experienced in social media. We teach them how to engage with social media and profitably market themselves anywhere on the social web. Attendees actually establish and develop corporate social media accounts. It’s truly a different social media event; what we like to call the UNconference and the event typically draws several hundred attendees.

Event sessions, case studies and labs show real business people how they can use social channels such as Facebook, Twitter, YouTube, LinkedIn, social search and mobile efficiently and effectively for business and marketing.

Experts include national leaders from Google+, Facebook, Bing as well as local instructors.

2-Day Pass
$379 – Regular Price Admission CAMA Discounted Rate: $249

TO REGISTER

Please email Christine.Eubanks@charlotteama.com for your CharlotteAMA member discount code and then go to http://socialcrushcharlotte.eventbrite.com/ to complete your registration.

First Ever: Charlotte AMA Water Cooler Wednesday

Join us this Wednesday, and over the next several months on a journey around Charlotte for a 1 hour, after work discussion on marketing topics of the day. Members and non-members are invited to this monthly event.

Relax and network with some of the hundreds of AMA members and other marketing professionals living and working in your community. Explore Charlotte and meet the premier marketers of the area...stay for an hour or stay longer!

WEDNESDAYS
5:45 PM - 6:45 PM (or longer)

England - 8/31 – Big Ben British Pub & Restaurant – 2000 South Blvd
Germany - 9/28 – VGBG beer hall & garden - 920 Hamilton Street - NC Music Factory
Italy - 10/26 – Dolce Vita – 3205 N Davidson – NoDa
Asia - 11/30 – Enso Asian Bistro – 210 East Trade Street – Epicenter Uptown

Marketing Technology Event: Optimizing Your Website Conversion Rates
Wednesday, September 14, 2011 from 5:30-8:00pm
Struggling to improve your website conversion rate? This Charlotte AMA Marketing Technology Spotlight event features industry best practices to optimize website conversion rates so you can expand your marketing ROI.
visit www.CharlotteAMA.com

Hurry! Register for the August 17th Charlotte AMA Event: Deal-A-Day Guru LivingSocial.com

Visit www.charlotteama.com for more information!

August CAMA Event: Deal-A-Day Guru LivingSocial.com

How can a 90% off coupon be good for business? Jason Rozenblat from LivingSocial.com will demystify online deals and social coupons and their bottom-line impact.

https://app.icontact.com/icp/core/message/preview/1376341?token=9b955f123a0cd233dc99dc1f744800e3&

New Member Orientation: Come Join Us!

WEDNESDAY, AUGUST 3rd, 2011
6:30 PM - 8:00 PM
DILWORTH NEIGHBORHOOD GRILLE

Are you interested in joining the AMA, but want to learn more? Are you a member, but ready to get more involved? The Charlotte AMA is kicking off a new year and ready for you to join us! Come learn more about the benefits available to you and explore the many opportunities to help you hone a new skill or just connect with other marketers in the Charlotte area. You’ll be able to meet some members of our new Board and learn about the current and upcoming volunteer opportunities.

Event Fee: Free
RSVP at www.august2011orientation.eventbrite.com

If you are unable to attend, but are interested in getting more connected in the Charlotte AMA, please email caroline.potter@charlotteama.com or michael.orzech@charlotteama.com

Sticking Power July 13, 2011 Registration closing soon. Sign up today http://ping.fm/w6Xuc

New Board Members Elected to the Charlotte Chapter of the American Marketing Association

President - Christine Eubanks
VP, Management Supervisor | Luquire George Andrews (LGA)

christine.eubanks@charlotteama.com

With 20 years of marketing experience, Christine leads brand development, strategic planning and integrated communications campaigns for several of LGA’s largest accounts. An active CAMA member since joining in 2006, Christine established the Chapter’s Orientation program to introduce new and prospective members to the Chapter and help current members to discover how to get the most out of their membership. She has served in various board positions including VP, Membership.





President-Elect - Brett McCoy
Strategic Planner | MyJive
brett@myjive.com

Brett works with clients in a variety of industries and in all phases of their brand’s life cycle with integrated media channels. Day-to-day activities include research, strategic planning, IA + UX, and account direction. As VP of Programming in the past, Brett identified and recruited engaging speakers. As President-Elect he will help lead the Chapter in developing an Advisory Board made up of executive marketers from across the region.






VP, Secretary - Mary Henderson
Environmental Marketing Manager | Lowe’s Companies, Inc
mary.henderson@charlotteama.com

Currently, Mary concentrates on consumer marketing solutions for the growing market of efficient and environmentally friendly products. Prior to working with Lowe’s, Mary was a consultant with Booz Allen Hamilton working on several communication, outreach and event planning projects with the Environmental Protection Agency, Department of Defense, and United States Postal Service. With a Masters degree in Industrial Design from North Carolina State University, Mary also has a unique perspective of full lifecycle product design taking into account marketability and brand development.




VP, Finance/Treasurer - Robert Joseph

Marketing Program Manager, Large Business Market Strategy & Implementation |

Duke Energy

robert.joseph@charlotteama.com

Robert manages the strategy and implementation of specialized marketing projects for customers. A 10-year marketing veteran, Robert offers a wide variety of planning, workflow and budgeting experience.




VP, Membership - Caroline Potter
Communications Manager | Xylem Inc.
caroline.potter@charlotteama.com

With nearly 20 years experience marketing products and services in the healthcare and transportation industries, Caroline is currently working on projects that focus on re-connecting customers and employees to create an experience both enjoy. Working with the membership committee, Caroline will help potential and existing members find the benefits available to them through AMA.




VP, Program Development - Anna Vordermark
Marketing Manager | Morehead Associates
anna.vordermark@charlotteama.com

Anna is a proven marketing leader with over 10 years of business-to-business healthcare experience in hospitals, group physician practices, clinical drug research, and medical device manufacturing. Most recently, Anna’s put her management experience to work for CAMA by serving as VP, Event Management and is committed to working in the coming year to bring exciting educational opportunities to marketers in the Charlotte region.




VP, Event Management - Dr. Jeri Langford
Associate Professor of Marketing College of Business | Johnson and Wales University
jeri.langford@charlotteama.com

Jeri spent over 20 years in corporate product marketing, sales and training at IBM, BellSouth and AT&T before returning to school to earn a Doctorate in Marketing. She currently teaches marketing and advertising at Johnson & Wales University in Charlotte. Jeri looks forward to successfully managing CAMA events to enhance the membership benefits of CAMA members while attracting new members.




VP, Marketing Communications - Rob Thompson
Director, Marketing Communications | Biotage
rob.thompson@charlotteama.com

Currently directing global marketing communications for a Swedish biotech company, Rob has over 20 years of experience in the development and execution of strategy, marketing, communications and brand targeting B2B and B2C markets as well as internal, corporate and media audiences. An agency alumni turned corporate, Rob’s experience has worked equally for domestic and international companies.




VP, Sponsorship Development/Fundraising - Wes Ninh Nguyen
Senior Digital Marketing Consultant | Studio Banks
wes.nguyen@charlotteama.com

As head of operations for his company, Wes is responsible for merging the needs of the sales team with the converging goals of the marketing group. Wes brings the experience and training needed to the VP of Sponsorships role to showcase how potential sponsors will benefit by associating with the Charlotte AMA.




VP, PR and Community Relations - Ollie Chandhok
Senior Business Development Consultant | Charlotte Business Journal
ollie.chandhok@charlotteama.com

As a Senior Business Development Consultant for The Charlotte Business Journal, Ollie Chandhok focuses on helping clients build their brands and grow their business by using the paper as a tool for business development. His relationships built by serving on the Engage Charlotte Board (the Young Professional arm of the Charlotte Chamber) and by speaking to more than 100 groups and companies in the community will serve him well as the VP, PR & Community Relations. In this role, Ollie will focus on increasing the Chapter’s awareness and reach beyond its current membership through media relations while also initiating community outreach efforts that connect the organizations’ many marketing professionals with non-profits and organizations in need of marketing services across the Charlotte region.


Immediate Past President - Randy Mintken 

Brand Manager | Tribrand Alliance
randy.mintken@charlotteama.com

Announcement Press Release

Charlotte, NC, July 11 - The Charlotte Chapter of the American Marketing Association (AMA), a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide, today announced its board leadership for 2011-12. The board consists of 11 marketing professionals with Christine Eubanks serving as president. All terms began July 1, 2011.

With 20 years of marketing experience, Eubanks serves as vice president and management supervisor for Luquire George Andrews, where she leads brand development, strategic planning and integrated communications campaigns for several of the agency’s largest accounts. An active Charlotte AMA member since joining in 2006, Eubanks established the chapter’s orientation program to help new and existing members to discover how to get the most out of their membership. She has served in various board positions including vice president of Membership.

“We are excited to have elected a talented leadership team of marketers to continue the legacy and impact of the Charlotte AMA in this region,” said Eubanks. “From developing innovative programming to supporting our community needs, our new board has the experience, insight and energy to engage and strengthen our membership.”

Eubanks will be joined by the following board members:


Randy Mintken, brand manager of Tribrand Alliance, will serve as immediate past president.

Brett McCoy, strategic planner for MyJive, will serve as president-elect.

Mary Henderson, environmental marketing manager for Lowe’s Companies, Inc., will serve as vice president and secretary.

Robert Joseph, marketing program manager, large business market strategy & implementation for Duke Energy, will serve as vice president finance and treasurer.

Caroline Potter, manager, customer engagement and strategic communications for Maersk Line, will serve as vice president of membership.

Anna Vordermark, marketing manager for Morehead Associates, will serve as vice president of program development.

Dr. Jeri Langford, Associate Professor of Marketing for Johnson and Wales University, will serve as vice president of event management.

Wes Ninh Nguyen, senior digital marketing consultant for Studio Banks, will serve as vice president of sponsorship and fundraising.

Rob Thompson, director, marketing communications for Biotage, will serve as vice president of marketing communications.

Ollie Chandhok, senior business development consultant for Charlotte Business Journal, will serve as vice president of public relations and community relations.

To learn more about the new board, please visit www.charlotteama.org.


About the Charlotte Chapter of the American Marketing Association
With more than 200 members, Charlotte Chapter of the American Marketing Association is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s trends. As a result, Charlotte AMA helps advance the knowledge, skills and careers of marketing and communications professionals across the region. With a team of more than 40 volunteers, dedicated to continuing the Chapter’s forward momentum, CAMA successfully builds an environment where marketers may connect, and success is created. For more information, please visit www.charlotteama.org.

About the American Marketing Association
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Our principal roles are:

Connecting: The AMA serves as a conduit to foster knowledge sharing.

Informing: Providing resources, education, career and professional development opportunities.

Advancing: Promoting/ supporting marketing practice and thought leadership.

Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results. Additional information on the American Marketing Association nationally can be found at www.marketingpower.com.

Get caught up on the latest mobile trends. CAMA's Marketing 101 at DNG May 11th http://tinyurl.com/l6gef3

Looking For a New Job in Marketing?

The CAMA Job Bank has new opportunities for Product Managers, Marketing Communications Writers, Marketing Managers, Marketing Coordinators and Marketing Specialists.

More about our Job Bank:

The Charlotte AMA JobShare Network posts marketing job opportunities and internships in organizations located within the states of North Carolina and South Carolina. To notify the chapter of a job opportunity, send an email with the job specifics and job contact information to Job Bank Manager Alberto Luza at jobs@charlotteama.com. To respond to a job opportunity, please contact the company or recruiter directly. There is no charge to submit job postings. Jobs are generally posted on the CAMA Web site within 24 hours of receipt and included in the next month's newsletter, which is e-mailed to more than 700 subscribers. Posts will remain active for at least one month.

CAMA Elections

Elections for the 2011-2012 CAMA board will be held 2/22 through 2/28. The Nomination Committee recommends the

following candidates:

President-Elect (one-year term as president-elect and one to follow as president)
Brett McCoy | Strategic Planner | MyJive

Brett works with clients in a variety of industries and in all phases of their brand’s life cycle with integrated media
channels. Day-to-day activities include research, strategic planning, IA + UX, and account direction. As VP of Programming
in the past, Brett identified and recruited engaging speakers. As President-Elect he will help lead the Chapter in developing
an Advisory Board made up of executive marketers from across the region.

VP, Secretary (1-year term)
Mary Henderson | Environmental Marketing Manager | Lowe’s Companies, Inc

Currently, Mary concentrates on consumer marketing solutions for the growing market of efficient and environmentally friendly products. Prior to working with Lowe’s, Mary was a consultant with Booz Allen Hamilton working on several communication, outreach and event planning projects with the Environmental Protection Agency, Department of Defense, and United States Postal Service. With a Masters degree in Industrial Design from North Carolina State University, Mary also has a unique perspective of full lifecycle product design taking into account marketability and brand development.

VP, Finance (1-year term)
Dennis Poteat | Marketing Communications Manager | Blum, Inc.

Dennis directs the B2B advertising, PR and print media for Blum's U.S. headquarters. A 20-year marketing veteran, Dennis offers a wide variety of planning, workflow and budgeting experience.

VP, Membership (1-year term)
Caroline Potter | Manager, Customer Engagement and Strategic Communications | Maersk Line

With nearly 20 years experience marketing products and services in the healthcare and transportation industries, Caroline is currently working on projects that focus on re-connecting customers and employees to create an experience both enjoy.
Working with the membership committee, Caroline will help potential and existing members find the benefits available to them through AMA.

VP, Programming (1-year term)
Anna Vordermark

Anna is a proven marketing leader with over 10 years of business-to-business healthcare experience in hospitals, group physician practices, clinical drug research, and medical device manufacturing. Most recently, Anna’s put her management
experience to work for CAMA by serving as VP, Event Management and is committed to working in the coming year to bring exciting educational opportunities to marketers in the Charlotte region.

VP, Event Management (1-year term)
Deanna Duke | Co-Owner and VP, Marketing & Client Development | Sign Innovations

Deanna served as Treasurer for the Charlotte AMA from 2007-2008. As a previous Board member, Dee is familiar with the Board's processes and will be able to hit the ground running to make immediate contributions in her new position as
VP, Event Management. As a Marketing Manager for several large corporations, she has had direct experience organizing all aspects of many large-scale events and trade shows, including international events such as the Paris Air Show. She is currently co-owner and leads the marketing and client development efforts for Sign Innovations.

VP, Sponsorship (2-year term)
Wes Ninh Nguyen | Manager of Sales Operations | Addison Whitney

As head of operations for his company, Wes is responsible for merging the needs of the sales team with the converging goals of the marketing group. Wes brings the experience and training needed to the VP of Sponsorships role to showcase how potential sponsors will benefit by associating with the Charlotte AMA.

VP, Communications (2-year term)
Brenda Matthews| Radio Personality/DJ | Clear Channel

Brenda has led a successful career in radio as an Air Personality (DJ) in Orlando, FL while also fine-tuning her media relations, public relations and copywriting skills. Recently relocating to Charlotte, Brenda is enthusiastic to put her communications experience to work by assisting CAMA in managing its vibrant Communications program.

VP, PR and Community Relations (1-year term)
Mi Li | Marketing Manager | American City Business Journals

Mi Li is currently responsible for online audience development and enterprise training to cross-functional and leadership staffs on SEO, Social Media and Email Marketing. She has served on the CAMA Communications Committee since 2009 writing blogs. As VP, Public Relations & Community Relations, she will strive to increase CAMA’s awareness in the Greater Charlotte area and to help grow membership through integrated campaigns such as marketing emails, social media, community outreach and media relations.

Member to the board who has already been elected:

President (1-year term)
Christine Eubanks | VP, Management Supervisor | Luquire George Andrews

With 20 years of marketing experience, Christine leads brand development, strategic planning and integrated communications campaigns for several of LGA’s largest accounts. An active CAMA member since joining in 2006, Christine established the Chapter’s Orientation program to introduce new and prospective members to the Chapter and help current members to discover how to get the most out of their membership. She has served in various board positions including VP, Membership.

Election schedule:

2/9 (Wednesday): Nominating Committee present nominees to the entire membership via email. Open nominations

to members for consideration by the nominating committee

2/9 (Wednesday): Announce the slate of candidates at the monthly event. Nominations are open for consideration

by the nominating committee

2/21 (Monday): Close nominations. Any petitions must have been received prior to midnight Sunday 2/20

2/22 (Tuesday): Deliver ballots via email

2/28 (Tuesday): Election closed

3/1 (Monday): Report results to AMA-Internal Headquarters

Results will be included in a March newsletter, posted to the charlotteama.com website, and announced at our

March event.

Open nominations and petitions:

Eligible members may present a candidate for the ballot, on or prior to 2/20/2011, for any open position. The nominating committee will determine whether or not to add that individual to the ballot.

To petition the committee to add a candidate to the ballot the petition must be submitted to a member of the nominating committee, in writing, on or prior to 2/20/2011. The petition must include a statement from the candidate indicating his/her ability and willingness to serve if elected and must be signed by a minimum of 10 current chapter members eligible to vote. If those requirements have been fulfilled and the candidate is willing and able to serve then the candidate petitioned for must be included on the ballot.

Registration is now open for CAMA's Feb 9th's meeting: Energizing Charlotte http://ping.fm/0d9Q5

New CAMA podcast interview with national bestselling author David Meerman Scott http://ping.fm/BCjma

Follow the conversation from tonight's Marketing Forecast event @ Mez cltmktg www.charlotteama.com/events.html

Last chance for online registration for Marketing Forecast. Closes at 5:30pm tonight. www.charlotteama.com/events.html

Social Media Marketing: Facebook + Twitter Aren't Enough

The growth of Facebook and Twitter has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. But for those of us who participate in the practice, there are clear signs that Twitter and Facebook aren't enough.

Plenty of recent facts and figures have helped to hammer this point home:

* Social media spending is estimated to be 10% of marketing budgets in 2011 (source: CMO Survey by Duke University)
* StumbleUpon, despite having less than 1/10th the US users of Facebook and ~1/100th the engagement, sends more outbound traffic (source: Statcounter via The Next Web)
* Quora, the social Q+A site is nearing 500,000 users and momentum is growing (source: TechCrunch + FastCompany)*
* Stackexchange, a platform for Q+A sites, already exceeds 650,000 registered users (source: StackExchange)
* Reddit grew 230%+ and now receives nearly 1 billion pageviews/month (source: Reddit via Mashable)
* LinkedIn has likely passed 100 million users; they were at 85 million in November, adding ~1million/day (source: CNN Money)
* Tumblr just entered the top 40 US Sites (source: Financial Times)

If your job includes the monitoring, management and/or promotion of a company's brand through social media, I'd strongly urge you to consider educating yourself about and participating in all the platforms that might matter to your company. The following are my personal recommendations for the average social media marketer to consider, grouped by users:

100 Million+ Users

* Facebook
* Twitter
* LinkedIn
* YouTube
* MySpace (though they're fading)

25 Million+ Users

* Reddit
* Flickr
* Yelp
* Wikipedia

10 Million+ Users

* Tumblr
* StumbleUpon
* Care2
* Slideshare
* Scribd
* DeviantArt
* Digg (fading)
* Delicious (fading)

Up-and-Comers

* Posterous
* StackExchange
* Namesake
* Quora
* FourSquare
* Hunch
* Forrst
* Dribbble

There's dozens, possibly hundreds of others sites worthy of your attention as a social marketer (and possibly helpful to those focused on social as a channel for SEO opportunity). So, please, let's be cautious about an overly narrow definition of social media marketing - your clients/managers/bottom line will thank you.

This post was originally published on SEOmoz Blog. http://www.seomoz.org/blog/social-media-marketing-facebook-twitter-arent-enough

Registration closes Monday night for 2011 Marketing Forecast. Register now to reserve your seat http://ping.fm/ENcN7

Get a jump on the latest marketing predictions for 2011. Register for the Marketing Forecast on 1/12 http://ping.fm/3QkFw