Social Media Marketing: Facebook + Twitter Aren't Enough

The growth of Facebook and Twitter has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. But for those of us who participate in the practice, there are clear signs that Twitter and Facebook aren't enough.

Plenty of recent facts and figures have helped to hammer this point home:

* Social media spending is estimated to be 10% of marketing budgets in 2011 (source: CMO Survey by Duke University)
* StumbleUpon, despite having less than 1/10th the US users of Facebook and ~1/100th the engagement, sends more outbound traffic (source: Statcounter via The Next Web)
* Quora, the social Q+A site is nearing 500,000 users and momentum is growing (source: TechCrunch + FastCompany)*
* Stackexchange, a platform for Q+A sites, already exceeds 650,000 registered users (source: StackExchange)
* Reddit grew 230%+ and now receives nearly 1 billion pageviews/month (source: Reddit via Mashable)
* LinkedIn has likely passed 100 million users; they were at 85 million in November, adding ~1million/day (source: CNN Money)
* Tumblr just entered the top 40 US Sites (source: Financial Times)

If your job includes the monitoring, management and/or promotion of a company's brand through social media, I'd strongly urge you to consider educating yourself about and participating in all the platforms that might matter to your company. The following are my personal recommendations for the average social media marketer to consider, grouped by users:

100 Million+ Users

* Facebook
* Twitter
* LinkedIn
* YouTube
* MySpace (though they're fading)

25 Million+ Users

* Reddit
* Flickr
* Yelp
* Wikipedia

10 Million+ Users

* Tumblr
* StumbleUpon
* Care2
* Slideshare
* Scribd
* DeviantArt
* Digg (fading)
* Delicious (fading)

Up-and-Comers

* Posterous
* StackExchange
* Namesake
* Quora
* FourSquare
* Hunch
* Forrst
* Dribbble

There's dozens, possibly hundreds of others sites worthy of your attention as a social marketer (and possibly helpful to those focused on social as a channel for SEO opportunity). So, please, let's be cautious about an overly narrow definition of social media marketing - your clients/managers/bottom line will thank you.

This post was originally published on SEOmoz Blog. http://www.seomoz.org/blog/social-media-marketing-facebook-twitter-arent-enough