Intriguing, innovative and global are all words that come to mind when one hears the term, Mobile Marketing. And every organization wants to find new ways to connect with their target audience. Right?
Well, mobile marketing activities should initially be approached like any other marketing effort. One of the very first steps is still to identify your target audience. Who does your organization want to reach, and why? You may also be wondering what demographics you can reach using Mobile Marketing?
Once you have answered these important questions, you can better determine if a Mobile Marketing campaign will add value to your current marketing activities.
According to the Nielson Mobile report, Critical Mass The Worldwide State of the Mobile Web, as of May 2008, “40 million mobile subscribers in the US, plus millions more across Europe and Asia, surf the web through a mobile phone each month.” Interestingly enough, the demographics of these 40 million mobile subscribers extend beyond the usual suspects - the Millenials and Tweens. According to the chart listed below, a diverse audience awaits your skillfully crafted marketing messages.
So now that you know who you are trying to reach, and what you want to communicate, the burning question remains. Should you attempt to market your product and services to these customers through their mobile phones?
Well, according to the Direct Marketing Association, maybe you should. Based on the results of a quantitative mobile marketing research effort, the DMA discovered “that text messaging is by far the most often cited mobile marketing method — accounting for 70 percent of consumer mobile marketing responses - compared to a 41 percent response rate to surveys and a 30 percent response rate for e-mail offers.” Google also seems to think mobile marketing is a worthy investment, as the Internet search engine giant has now made its Google image ads available to mobile advertisers.
So if you haven’t considered mobile marketing yet, maybe it is time to explore just how this increasingly popular way to connect with people can be a viable addition to your marketing activity mix.
Are you still interested in this topic? Well you can learn more by joining us at the Charlotte American Marketing Association monthly meeting:
When: Wednesday August 13th
Where: At the Dilworth Neighborhood Bar & Grill
Speaker: Apple Senior System Engineer, Francis Shepherd.
Apple, creator of the sensational iPod and iPhone, has always been on the cutting edge of technology, and we look forward to hearing more about mobile marketing from a member of this successful organization.
To register for this event, please click here.
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