In 2008, John Doerr, one of America's most famous venture capitalists, called the current recession "the greatest economic opportunity of our lifetime." In today's economic environment, it's even more critical to demonstrate marketing's impact on organizational growth and the bottom line. To do so, marketers must learn how to reframe their conversations and build a business case that resonates with top executives.
Join the Charlotte AMA at our March meeting as a panel of CEOs discuss how the worst of times for the economy as a whole can often be the best of times for individual firms to create value by offering products or services that allow customers to cut costs and retain their profitability.
Learn how you and your company can benefit from the opportunities your competitors are leaving on the table as they pull back in the current economy.
To learn more and to register, please visit: http://tiny.cc/eZ5qn
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