If you can confidently answer this question in the affirmative, then you probably already know what your customers want and need.
Or do you?
Have you gathered and analyzed quantitative and qualitative data that indicates not only what consumers tell you they want and need, but also how consumers actually behave?
Consumer insight simply means having a good grasp on what consumers want, need, think, and say about the products and services they are willing to spend their money on. Of course, the trick is to figure out the most authentic way to access this information, and then the best way to use it.
Some companies have mastered the art of achieving great consumer insight, and then incorporating their findings into wildly successful marketing and advertising campaigns. For example, Nabisco discovered that their customers loved to dunk Oreo cookies in milk, and this became the cornerstone of many of their most memorable television commercials. And Unilever identified a unique way to connect with their target market by celebrating the beauty of women of all sizes and ages with the Dove Campaign for Real Beauty, and the twenty city Dove Self-Esteem workshop tour.
Many organizations dedicate considerable resources to this business of understanding consumers. So how do you find out what consumers really think and say about your business? Join us on April 14th to learn more about this topic. Click here for more information.
Keri Glover
Or do you?
Have you gathered and analyzed quantitative and qualitative data that indicates not only what consumers tell you they want and need, but also how consumers actually behave?
Consumer insight simply means having a good grasp on what consumers want, need, think, and say about the products and services they are willing to spend their money on. Of course, the trick is to figure out the most authentic way to access this information, and then the best way to use it.
Some companies have mastered the art of achieving great consumer insight, and then incorporating their findings into wildly successful marketing and advertising campaigns. For example, Nabisco discovered that their customers loved to dunk Oreo cookies in milk, and this became the cornerstone of many of their most memorable television commercials. And Unilever identified a unique way to connect with their target market by celebrating the beauty of women of all sizes and ages with the Dove Campaign for Real Beauty, and the twenty city Dove Self-Esteem workshop tour.
Many organizations dedicate considerable resources to this business of understanding consumers. So how do you find out what consumers really think and say about your business? Join us on April 14th to learn more about this topic. Click here for more information.
Keri Glover
Posts
No comments:
Post a Comment