The Charlotte AMA encourages marketers to give back to this great community. Charlotte is well known for a giving spirit. Marketers are no exception. How are you and your firm making a difference in our community through volunteerism and giving? Let us know. We would like to applaud you. Email your volunteer success stories to lauren.sammerson@charlotteama.com.
Charlotte’s 24-Hour Advertising, PR and Marketing Fulfills Wishes of Charitable Organizations
Luquire George Andrews (LGA), one of the Southeast Region’s leading advertising, marketing and public relations agencies, donated nearly 1,000 hours and more than $235,000 worth of services to six area nonprofits – American Red Cross / Greater Carolinas Chapter, Carolina Thread Trail, Girl Talk Foundation, Residential & Support Services, Right Moves for Youth and Teach for America/Charlotte Region – during its second annual Goodstock™, a 24-hour marketing and public relations marathon that took place from 11:30 a.m. Thursday, Oct. 7 through 11:30, Friday, Oct. 8. The agencies were selected from among nearly 25 that responded to LGA’s RFP to receive Goodstock services
LGA employees worked around the clock – brainstorming, writing copy, designing creative materials, developing strategies – and did not rest until all the work was done. In the end, the agency presented multiple pieces of work to the six agencies on Friday morning, including ads, billboards, new names, logos, taglines, press materials, key messages, fundraising event ideas and social media strategies.
For more information, please visit www.lgaadv.com.
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